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Retailing Retelling: Walmart’s Logo ‘Rebrand’ Skews Change for More of the Same

AP Photo/Alan Diaz, File

You know the old adage: change is good. That goes for American businesses as well. Sometimes a creaky brand needs to put a fresh face forward and shake things up to appeal to a new generation of customers. Well, Walmart’s latest change seems to be less about change and more about staying the same. That’s why the superstore’s logo rebrand is generating more laughter and confusion than excitement.

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See for yourself.

Can a logo put on weight? Well, commenters think so!

It’s like the designer highlighted the old logo and clicked ‘bold’ on their keyboard. ‘Ok, where’s our check, we’re done here!’ Posters are amazed some advertising firm got paid for what amounts to little or no real work.

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Ok, that’s a little too much spin.

Other posters are saying we lucked out. They still remember Jaguar’s disastrous rebranding. (WATCH)

We guess we should count our blessings that Walmart didn’t go full woke and decided on something more subtle, instead. Walmart might be onto something by choosing a fattish logo over a completely faddish makeover.

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