February is Black History Month, and the Atlantic’s Jemele Hill is celebrating in the best way she knows how: by plugging Crown Royal.
Yes, really:
#Ad Considering I have all my important documents stashed in my Crown Royal bags, how could I not partner with @CrownRoyal to celebrate #BlackRoyalty for #BHM? Follow @CrownRoyal as we celebrate those who show up in the ways that matter.
— Jemele Hill (@jemelehill) February 4, 2020
Mkay …
…this is weird, right? https://t.co/PdlPu4ikiH
— Alex Griswold (@HashtagGriswold) February 5, 2020
Recommended
Yeah. It is.
Celebrating Black History Month in the US by [checks notes] promoting Canadian whiskey. https://t.co/GvCWDV86FI
— ACRONEON (@neontaster) February 5, 2020
Nothing says BHM like crown royal
— Govt Ofishal (@ismmmRob) February 5, 2020
It certainly is a fun twist on Black History Month! The Atlantic should do a story about it.
How could you not? I would *assume* because The Atlantic might object to staff writers doing sponsored tweets for multinational booze companies? https://t.co/EJjLDKHe8k
— Michael C Moynihan (@mcmoynihan) February 5, 2020
Can’t wait to see what else the Atlantic endorses @JeffreyGoldberg. https://t.co/XFo5IuhQUu
— Stephen Miller (@redsteeze) February 5, 2020
she shall be identified in articles as the "Crown Royal spokeswoman."
Eg.: "Crown Royal spokeswoman Jemele Hill still speaking her mind, this time on podcast." pic.twitter.com/gCJVsu0IYu
— ?'? ? ??????? ???? (@BecketAdams) February 5, 2020
Who knew being a staff writer at The Atlantic could lead to all sorts of endorsement opportunities. Can’t wait to watch David Frum become the new Dr. Scholl’s spokesman. https://t.co/P71tGMYPUa
— Stephen Miller (@redsteeze) February 5, 2020
Snort.
Lmaooo pathetic
— MichaelFCheng (@smugminion215) February 5, 2020
Oh well. At least it’s got some entertainment value.
art pic.twitter.com/Cg6Lzt9oHg
— Ben McDonald (@Bmac0507) February 5, 2020