Burger King UK might want to rethink this social media campaign … just sayin’.
https://twitter.com/burgerkinguk/status/1368849338596745223?s=21
YIKES! Right?
Now, they did continue on into a thread about their program and how there aren’t enough women working professionally in the kitchen BUT people on Twitter are not likely to read the follow-up tweets before they run off screaming into the Twittersphere about how sexist and misogynistic BK is.
Most people missed these two tweets:
https://twitter.com/BurgerKingUK/status/1368849339607638017?s=20
They should probably have included this in their first tweet but … nope.
https://twitter.com/BurgerKingUK/status/1368877839072821253?s=20
And hey, this doesn’t sound like a terrible program but the way they’ve framed it?
Serious amounts of yikes.
Y’all do know you could’ve combined your tweets into 280 characters, correct? pic.twitter.com/KIZKo9CtPK
— J.D. (@jdwitherspoon) March 8, 2021
Do they know?
Lol yall do know only a fraction of ppl reading this tweet will read the follow up, right?
— Elaquent™ (@Elaquent) March 8, 2021
Yup.
✍?nominated✍?for✍?the✍?List✍? pic.twitter.com/gSO4YnyTXA
— Siraj Hashmi in Gitmo (@SirajAHashmi) March 8, 2021
OH NOEZ THEY MADE THE LIST!
Also, if you want proof that people only read one tweet and then flipped out look no further than the responses:
somebody working at Burger King really looked at this and thought it was a good idea
— chop (@chopggs) March 8, 2021
BK UK answered:
https://twitter.com/BurgerKingUK/status/1368878599554686979?s=20
No one is saying the scholarship program is bad. They’re saying that one tweet on its own is not great.
Even KFC Gaming got in on the dogpiling:
— KFC Gaming (@kfcgaming) March 8, 2021
BK UK tried again:
https://twitter.com/BurgerKingUK/status/1368876219756916738?s=20
HOOBOY.
— chad stenzel (@realchadstenzel) March 8, 2021
Fast-food chains fighting in tweets is one of the few things left on Twitter that make us laugh.
Well, that and Joe Biden in general but you catch our drift.
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