Iowa health insurer Wellmark Blue Cross Blue Shield better prepare for IRS audits and HHS attacks. The company published three YouTube video ads today poking fun at Obamacare’s health insurance exchange follies.
Fun & lighthearted poke at the not-quite-ready-for-prime-time http://t.co/A5ReaE6k1s from Wellmark Blue Cross and Blue Shield
— Carlos X (@carlosx) November 20, 2013
New @WellmarkBCBS ads take jab at http://t.co/YqoN076TZF woes. http://t.co/SY3DIyAsyK
— Des Moines Register (@DMRegister) November 20, 2013
https://twitter.com/LisaAnnSchmidt/status/402984511719227393
At least one competitor already complained and you can be sure the wrath of the feds is sure to follow. Iowa’s health insurance commissioner, however, sees nothing wrong with Wellmark’s cheeky exercise of free speech.
Wellmark ads poking fun of http://t.co/RtQDkYn89N are OK, commissioner says http://t.co/QKFSN2NwMR
— DM Register Business (@DMRbiz) November 20, 2013
Exit fact: Wellmark saw what was coming way before the hapless technocrats did.
Flashback:
http://t.co/j2AqfOIXjL Wellmark BCBS of Iowa not participating in the Exchange. #HCR
— Sidney (@LicketySplit) July 26, 2013
Wellmark chairman foresees a rocky exchange launch http://t.co/HLEjgMPHld
— FierceHealthPayer (@HealthPayer) August 13, 2013
Wellmark's decision to stay out of the exchanges looks rather brilliant.
— Phil Kerpen (@kerpen) November 20, 2013
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