Bud Light Attempts To Rehabilitate Its Image With Exclusive UFC Partnership and Twitter Is Unconvinced

Well, Bud Light refuses to go down without 'fighting'. Apparently, Bud Light will now be the official beer of the UFC.

We’re proud to announce that starting in 2024, we’ll once again be the official beer sponsor of @UFC pic.twitter.com/n9jcDyLhVv

— Bud Light (@budlight) October 24, 2023

RIP UFC

— Julia 🇺🇸 (@Jules31415) October 25, 2023

We love to see this @ufc @budlight @danawhite

— BeachBum (@BeachG0LF) October 24, 2023

It's good to be back

— Bud Light (@budlight) October 24, 2023

Will this be the partnership that rehabilitates Bud Light after the Dylan Mulvaney nightmare?

Will Dylan be the Ring ‘Girl’? pic.twitter.com/Ynr4G6cFLF

— Brad Morgan (@BMoPawPaw) October 25, 2023

Then, there were the comments who are not willing to let the Mulvaney issue go. 

So I’m guessing it’s bring your own bag at @ufc events now? No way I’d ever drink Bud Light

— HisShadowX (@HisShadowX) October 24, 2023

I hear it only cost you $100 million to get that back. And still, nobody will be drinking this garbage juice.

— Mike the Diver ✝️👨‍👩‍👧‍👦🇺🇸 (@MikeDUltraDiver) October 24, 2023

I thought this was a joke. I guess the UFC will do anything to grow, but I won't be a part of it. UFC294 was my last PPV buy. What a shame it will bring fans away from the sport. Plus, Modelo is actually a good beer.

— Shoulder to the Stone (@shouldertostone) October 25, 2023

It will take years to fix your reptuation. This won't help.

— Darth Dividend on Youtube 🌋 (@DarthDividend23) October 24, 2023

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Most people seem unconvinced this will actually fix Bud Light's reputation.

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UFC just dug up Bud Light’s corpse, jumped in the casket and slammed the lid.

- Lesson: Never ever betray your brand! It’s analogous to marriage infidelity. Things are never quite the same.

(!)

— LAST GENERATION (@zpeplease) October 25, 2023

Bud Light is paying $100 Million to be the official beer of @UFC and you know what? Lighting that money on fire would have been less embarrassing than what’s about to happen. Fighters are gonna hate this. Fans will hate it. The customers aren’t coming back @budlight. Period. You… pic.twitter.com/L15A3jBLAW

— Robby Starbuck (@robbystarbuck) October 25, 2023

So UFC decided to do a deal with Bud Light, and all I can say is that if you’re going to sell out and mortgage your dignity, I hope they got a lot of money.

What a freaking embarrassment.

— Kurt Schlichter (@KurtSchlichter) October 25, 2023

Bud Light just spent $100 million on a UFC sponsorship deal to try and cancel out the chicks with dicks ad. No one is drinking Bud Light at any tailgate I’ve been to this fall. Brand is dead: https://t.co/RfCe4AxurB

— Clay Travis (@ClayTravis) October 24, 2023

They haven't blocked you yet? @budlight is never getting their customers back and @UFC is making a mistake IMO. They have nothing to gain and everything to lose. I wonder if fewer people will buy into UFC events, because I certainly won't be giving them anything from my wallet…

— Ron Duncan (@RonDuncan7) October 25, 2023

Many commenters echoed this sentiment and seemed adamant about not going back to a brand they believe betrayed American values.