With a buzzword laden memo from CEO Guy Vidra, The New Republic announced a shakeup in its management and its business model today.
Not even in its darkest Stalinist days did the New Republic go in for cliche-riddled blatherskite like this. pic.twitter.com/m3Uq8wrDB5
— John Podhoretz (@jpodhoretz) December 4, 2014
@jpodhoretz Any truth to the rumor it will be renamed "The New Buzzfeed?"
— Well duh…. (@HardieEric) December 4, 2014
@jpodhoretz Come on, that was hilarious! "…propelling us forward to the 21st century." Finally!
— American ?? Purrl (@AmericanPurrl) December 4, 2014
.@alexmassie @MattWelch The New Republic: Leadershipping frequency reduction restructurings for enhanced platform straddle opportunities
— David Burge (@iowahawkblog) December 4, 2014
https://twitter.com/EHoppenberg/status/540613501015052288
https://twitter.com/lachlan/status/540625954062995457
@BecketAdams @lachlan DC Blogger replies to DC Reporter's Tweet on DC Media Blog's Report on DC Media's Response to DC Media Shakeup
— David Rutz (@DavidRutz) December 4, 2014
Perhaps the most important development was the addition of the term “straddle generation” to the lexicon.
"Straddle generation"/TNR jokes in 3…2… #insidebaseball
— RonMwangaguhung (@RonMwangaguhung) December 4, 2014
So the Straddle Generation is for people born between Gen X and Millennial. Did I get that right?
— Paul Blumenthal (@PaulBlu) December 4, 2014
OK. How about "people with a 'wide [journalistic] stance'"? MT @reckless: Don't call anyone "the straddle generation" http://t.co/rxDXfQHdSq
— Mike Boo-urnie-wouldawon (@MLNY) December 4, 2014
@fmanjoo I hear the sound of a million clattering keyboards as journalism applicants add "straddle generation" to their cover letters…
— Jeremy Fugleberg (@jayfug) December 4, 2014
https://twitter.com/kcbaskin/status/540609786547830784
https://twitter.com/chillmage/status/540609435086106624
https://twitter.com/bterris/status/540608409503297537
@jim_newell *Holds cardboard sign*
PLEASE HELP. STRADDLE GENERATION VET.— John Ness (@JohnNess) December 4, 2014
Naturally the uproar was an opportunity for some good snark.
Anybody really think @TNR hadn't already died years ago?
— Phil Kerpen (@kerpen) December 4, 2014
Shocking news about @tnr – it still exists! Nearly as shocking, they're losing everyone and moving to NYC. But still, they exist! #Caring
— Derek Hunter (@derekahunter) December 4, 2014
In protest of the changes at @tnr, I demand they take my first name out of all past-tense verbs.
— Ed Morrissey (@EdMorrissey) December 4, 2014
Man, they're really modernizing The New Republic. They've replaced the old logo of a sailing ship with one of a drone.
— Jim Geraghty (@jimgeraghty) December 4, 2014
As part of its shake-up, The New Republic will brand itself as an edgier, more "urban" magazine, and call itself Golf Digest
— Ursus, Director of Weather and Banana Programming (@AceofSpadesHQ) December 4, 2014
Heh.
Editor’s note: The text of this post has been amended to correct grammatical errors in the opening paragraph. We apologize for the errors.
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