For Democrats, Gender Isn't the Only Thing That's Fluid, Their Principles Are, Too
Fired Federal Worker Could Get a Private Sector Job Tomorrow, but She's a...
We Will Not Be Silenced! House Judiciary GOP Passes 'No Censors on Our...
Councilwoman Whose Husband Was Arrested by FBI for ICE Leaves Out Some Details
Elites Gasp as Peasants Storm the Gates: Pass the Smelling Salts, the NYT’s...
Not a Single Job Among Them! Lefties Stage Capitol Hill Die-In, Demand Trump...
Politico Warns Trump's Cuts Could 'Alter the Future of Gov't' (Yeah, About That...)
CBS News Says Bibas Family ‘Died While in Captivity’
Democrats’ Dirty Deep Fake Flop: Donald Trump Jr. Smear Backfires as DNC Lies...
Bill Melugin Spotlights ICE Arrest of Criminal Illegal Michael Moore Claims Might Have...
AP Sings the Praises of Pakistani Transgender Culinary School, and We Wonder How...
The Left’s ‘It’ll Never Happen’ Fairy Tale Crumbles as Illegal Uber Imposter Attacks...
Rep. Marcy Kaptur Asks Which Country Elon Musk Will Be Loyal To When...
J.K. Rowling Helpfully Explains How Women With Penises Are Like Wizards
Kash Patel Needs to Clean House! Check Out What This Former FBI Agent...

'#NBCFail lives!' Olympics tradition returns as NBC skips live feed of Sochi opening ceremony

Advertisement

As if we needed a reason for the #NBCFail hashtag to make a comeback. But here we are.

The opening ceremony of the Sochi Winter Olympics kicks off at 11 a.m. ET, but NBC is skipping the live stream for American viewers and will run a packaged broadcast at 7:30 p.m. ET on Friday. Because you need context or something.

Mark Lazarus, chairman of NBC Sports Group, said, “We want to put context to it, with the full pageantry it deserves.” So tape delay it is.

“We are looking to maximize the viewing experience for our audience,” said Lazarus, noting that NBCU was likely to “put snippets of it out throughout the day” for people curious about the proceedings.

NBCU’s decision to air every athletic contest live ends a longstanding company practice of saving much of the best stuff of the Olympics for broadcast on the company’s flagship network during primetime.

More from Mashable:

NBC Universal executives explained that streaming the grandiose ceremony so early in the day (U.S. viewers on the East Coast would have seen it at 11 a.m.) would be both confusing and underwhelming.

Advertisement

The Verge asks, “Will #NBCFail trend once again?
https://twitter.com/__meggles/status/431789865055686656

Chances are good.

https://twitter.com/JoseAnd911World/status/431768280182054912

https://twitter.com/MatthewAltamura/status/431787844965642241

https://twitter.com/MattCrandall444/status/431800258591744000

https://twitter.com/TheRealJTfor3/status/431796619890008064

Advertisement

https://twitter.com/JDigos24/status/431801355242455040

Evergreen tweet:

https://twitter.com/mouseymcglynn/status/431792852100599808

Join the conversation as a VIP Member

Recommended

Trending on Twitchy Videos

Advertisement
Advertisement
Advertisement