We have to admit, we sat on this one for a while, awaiting the quite predictable ‘HAHA! April Fools’ Day! We got you!’. Alas, believe it or not, it’s real. Bud Light has apparently made a deal with TikTok celebrity, Dylan Mulvaney, who became internet famous pretending to be a girl.
Years ago, Bud Light’s slogan was ‘Up for Whatever’. Apparently, they’re finally following through on that threat.
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
As you might imagine, beer drinking Twitter had thoughts on this latest attempt at corporate force-feeding of trans activism to the general population, who generally just wants to have a beer without having woke dogma pushed on them.
It's almost comical that they misunderstood their target market this much…. I'm still waiting for the "April fools!" from @budlight https://t.co/BEzBcbd09B
— Riley Gaines (@Riley_Gaines_) April 2, 2023
Right?! We kept waiting … and waiting … and ‘oh crap’.
Real women don’t drink that swill.
— Amy (Doc) CHAI for Congress CT-3 (@docchai2022) April 2, 2023
10 points awarded for using the word ‘swill’!
Congrats @budlight for appealing to 0.4% of the market! Your sales should be through the roof!
I mean your other 99.6% demographic might boycott but at least you got that 0.4%!
— Syzmon Thomas (@ThomasSzymon) April 1, 2023
There seem to be a lot of woke marketing teams that are more focused on feeling good about themselves than doing what’s best for their company.
This is a perfect example of a brand not knowing it’s target demographic. pic.twitter.com/QKrbeHWuZW
— 𝐆𝐫𝐞𝐠 🏳️🌈 (@CasuallyGreg) April 1, 2023
What do you think? We think the can looks creepy. The videos of this guy that cross our feed are also quite creepy, to be honest.
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
— John Cardillo (@johncardillo) April 2, 2023
This is not an exaggeration. Mulvaney actually dresses and acts like a little girl (not just a woman) in some of the clips we’ve seen.
That’s not going to appeal to the average beer drinker … or sane people.
— LIZ CROKIN (@LizCrokin) April 2, 2023
We seriously don’t believe they’re going to mass produce this can design. They’ve checked the ‘we supported mental illness today’ box, but largely this won’t likely get much visibility beyond social media.
I've never seen a good looking woman drink Bud Light, and it appears that certainly hasn't changed now.
— Deebs (@DeebsFLA) April 2, 2023
LOL.
Might genuinely be the weirdest thing I've ever seen in my life. https://t.co/WRu8fa6OOq
— Stephen L. Miller (@redsteeze) April 2, 2023
Seriously, pump the brakes, America.
Why is he dressed in the tub? https://t.co/j6rQkeyDeo
— Prison Mitch (@MidnightMitch) April 2, 2023
LOL! I know this question makes perfect sense in 2023, but it’s the last thing our 2013 selves would have asked.
@budlight, you used to be cool pic.twitter.com/gkRAReAU7e
— NahBabyNah (@NahBabyNah) April 2, 2023
It’s been quite the journey from ‘don’t sexualize women’ to ‘sexualize men pretending to be women’.
I was a drug addict for the better part of a decade.
I started at 13 with alcohol, and things escalated drastically from there.
Name a drug, I probably tried it at least once in some form.
Even then, I refused to drink Bud Light. https://t.co/dHsW39seXX
— Spike Cohen (@RealSpikeCohen) April 2, 2023
HAHA!
Hey @budlight, how about you send a beer to the woman who birthed 5 kids, homeschools, runs a business, doesn’t sleep much or have time to put on makeup & heels as often as she’d like?
That’s a REAL woman. Not the man with eyeshadow & plastic surgery who pretends he’s a woman.
— Liz Wheeler (@Liz_Wheeler) April 2, 2023
BOOM.
Bud Light pees sitting down. https://t.co/tuNLzsRFkM
— Mulder’s Long Fight for Account Reinstatement (@proteinwisdom) April 2, 2023
LOLOLOL!
Heading on over to the Bud Light account to see replies on …any…of their recent tweets. pic.twitter.com/wbTk7rwuVg
— Stephen L. Miller (@redsteeze) April 2, 2023
That sounds like a great idea. Let’s go!
Yep, there’s quite the ratio going on there.
Tranheuser Busch
— Darth Crypto aKa Jesse Feinberg aced his LSATS (@DefNotDarth) April 2, 2023
Twitter is giving the brain-dead brewers a piece of their minds.
You have never put a real natural born woman on your can, but you put a fake one on it? No thanks, I don't buy products from people who slap me in the face.
— Melanie🇺🇲 (@mefbama) April 2, 2023
Fake cans can? Sorry.
Bud Light has joined the women’s erasure movement, and any woman who speaks up will be met with shouts of ‘TRANSPHOBE!’.
The good news is that Bud Light tastes like rain water that someone siphoned out of a tin bucket so it should be very easy to boycott
— Matt Walsh (@MattWalshBlog) April 2, 2023
This is not going well, Bud Light.
— Ingenuous Firebrand 🐆 (@ING2Firebrand) April 2, 2023
LOL.
tampax: I’m the biggest misogynist.
hersheys: no, I’M the biggest misogynist!
budweiser: hold my beer pic.twitter.com/relJo1wIF7— Chairman Xina – U CANT SEE MAO (@mstlypcflwizard) April 2, 2023
Congratulations, Bud Light!
Apparently @budlight no longer identifies as a beer https://t.co/OXdp6jjVzT
— Jason Jones (@jonesville) April 2, 2023
Ouch.
Bud Light makes special can to celebrate Dylan Mulvaney's '365 days of girlhood'https://t.co/s7n1ymmjlQ
— Jack Posobiec 🇺🇸 (@JackPosobiec) April 2, 2023
‘365 days of girlhood’. This editor can’t even imagine what it must be like to be a woman watching all this nonsense play out.
We’ve got your backs, real women!
.@budlight presents: https://t.co/qtOXUaMuVZ pic.twitter.com/fxTP9VnLj3
— Prison Mitch (@MidnightMitch) April 2, 2023
We can only imagine the Super Bowl commercial:
‘Bud Light presents Fake Woman with Penis. We salute you, Mr. prance around on TikTok pretending to be a little girl guy. Against all odds, at the height of female empowerment, you’ve erased more women than a bad Disney animator. So crack open and ice-cold Bud Light, girl guy, because at the end of the day, you’ve got millions of people calling you a woman, and that takes balls.’
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