Yahoo! unveils new logo; Reactions range from 'like it' to 'worse than Hitler'

We thought we’d start with the worst review possible, and then work back from there.

Yahoo! has unveiled their new logo after a month-long buildup.

Here it is: @Yahoo's new logo. What do you think of it? http://t.co/5lKfiJZ5GQ

— AdFreak (@AdFreak) September 5, 2013

Company CEO Marissa Mayer said they wanted something “whimsical, yet sophisticated,” words often reserved for wine tastings or movie reviews at the Sundance Film Festival.

Some don’t mind the new logo too much:

https://twitter.com/michaelbd/status/375683485031497728
https://twitter.com/BobTroia/status/375692941140193280

I'm biased, I guess, but I like it too. RT @rUv: That new yahoo logo is amazing.. yes amazing. I'm blown away.

— Shane Schick, telling #CX stories (@shaneschick) September 5, 2013

While others are a tougher sell:

Yahoo's new logo is rather flat and disappointing. Sort of like they dug up Oil of Olay's type: http://t.co/JN8g041DFY #yuck

— Fifth Letter (@fifth_letter) September 5, 2013

The new Yahoo logo is a prime example of why young designers should study type design. What a sad mess.

— Josh Scruggs (@Jscruggs) September 5, 2013

Congratulations to Yahoo for launching the most boring corporate logo in history. http://t.co/9mNX6CObx7 pic.twitter.com/FBUyMatrZw

— Tod Maffin ?? TodayInDigital.com Podcast (@todmaffin) September 5, 2013

https://twitter.com/schwa/status/375664618019880960

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https://twitter.com/reckless/status/375478543750139904

The worst nightmare for a Graphic Designer is when a client… Marissa Mayer On Yahoo's New Logo: I Helped Design It http://t.co/lEHrWcuOb7

— Louis F Cruz (@louiscruz) September 5, 2013

After many minutes, I too am ready to reveal my new Yahoo logo #MadeWithPaper pic.twitter.com/PYJZKLdPHD

— M.G. Siegler (@mgsiegler) September 5, 2013

https://twitter.com/RunGomez/status/375477716650192896

I redesigned the Yahoo! logo pic.twitter.com/Rqh7jXF1NW

— Steph Davidson (@stephcd) September 5, 2013

Evidence that Yahoo! still has their work cut out for them:

UPDATE: just used google to find out what Yahoo's new logo was, so they're still losing

— ross (@rosscapouch) September 5, 2013

https://twitter.com/gretehan/status/375667170598215680