As Twitchy reported Tuesday, an insider says Target held an emergency meeting to avoid “a Bud Light situation,” but the CEO has doubled down and it’s already too late. Proving that you’re damned if you do and damned if you don’t, Gov. Gavin Newsom shamed Target’s CEO for “selling out the LGBTQ+ community” by reportedly moving some Pride displays to less visible areas of the store. Target got involved in identity politics and doesn’t have a way out.
As we reported a couple of weeks ago, gun manufacturer Heckler & Koch got into a bit of a hole when the person running its social media was offended that people weren’t standing up for Miller Lite. Here’s what she tweeted:
Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).
As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good.
Yeah, that generated some backlash, and Heckler & Koch tried to lessen the damage with this tweet:
The Road Forward. pic.twitter.com/qdMEo3NiWm
— Heckler & Koch (@HecklerAndKoch) May 17, 2023
Changes were made, apparently to the position of social media manager:
Our new social media manager assessing the situation. pic.twitter.com/ginZ4BE9Oo
— Heckler & Koch (@HecklerAndKoch) May 24, 2023
I swear, I’m buying an HK before this month is out. Just for how you’ve handled this like a champ.
— Jesse Kelly (@JesseKellyDC) May 24, 2023
First you had my forgiveness, but now you have my business.
— Brandon Morse (@TheBrandonMorse) May 24, 2023
Woke, umm, finds a way. Be vigilant.
— Travis Beck (@TravisB20876602) May 24, 2023
Welcome back HK. Welcome back.
— 𝓦𝖆𝖗𝖈𝖗𝖆𝖋𝖙 (@WarcraftActual) May 24, 2023
Perfect. You are redeemed.
— Gun Coyote (@gun_coyote) May 24, 2023
At least you folks are showing good faith. Keep it up.
— Obvious Troglodyte (@TrogObvious) May 24, 2023
The last social media manager. 😬 pic.twitter.com/Cyz8zjWS1c
— Christopher Houghton (@TheMuthaFknDon) May 24, 2023
Just stay out of politics and don't go woke. As long as you focus on making quality firearms and don't go ESG or DEI you're good.
— Ghost of Freedom (@Bonovincemalum) May 24, 2023
With that out of the way …
Just make the MP7
— EducatëdHillbilly™ (@RobProvince) May 24, 2023
Take notes, everybody.
***
Related:
Heckler & Koch attempts to dig itself out of the hole it made https://t.co/l3tSFrEbjT
— Twitchy Team (@TwitchyTeam) May 18, 2023
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