All of the geniuses at Bud Light are probably still asking themselves, “How do we turn this around and get customers back?” We don’t know how either, but they haven’t seemed to try admitting that they made a mistake and misjudged their consumer.
Gun manufacturer Heckler & Kock got into an online dust-up Tuesday, defending Miller Lite, whose video from March they said was about “worm poop” and believing that women don’t have to “mud-wrestle” to sell beer. That shouldn’t be controversial, said Molson Coors. Some might say there’s a difference between mud wrestling and using attractive models — or is “attractive” offensive now?
Heckler & Koch just went woke with yet another female-dominated marketing team…https://t.co/pYHShEjNtg
— Revolver News (@RevolverNewsUSA) May 17, 2023
The tweets are gone now, but Rebel News reports:
Gunmaker Heckler & Koch inserted themselves into the “woke beer wars” by showing support for Miller Lite’s cringeworthy feminist campaign against the use of “sexy women” in product promotions. HK praised Miller Lite for their decision not to employ sexy “bunnies” in their beer advertisements. The gunmaker took it a step further the following day, issuing a second tweet denouncing such “objectifying” advertising campaigns as “trash marketing.”
Here’s the follow-up tweet:
Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).
As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good.
Heckler & Koch tried to right the ship Wednesday with this effort:
The Road Forward. pic.twitter.com/qdMEo3NiWm
— Heckler & Koch (@HecklerAndKoch) May 17, 2023
See… that wasn’t so hard.
— EducatëdHillbilly™ (@RobProvince) May 17, 2023
Corporations, pay attention.
— KindofaDick ☆Man of Leisure (@DicksTrash) May 17, 2023
#HK
You guys today: "Mistakes were made."You guys yesterday: pic.twitter.com/1ocRueOcET
— Emergent Perspective (@_emergent_) May 17, 2023
That was quick
— Thirteen O'Clock – Todd (@o_thirteen) May 17, 2023
At least y'all acknowledged it. An apology would be nice, though, considering yesterday all y'all did was double down after being called out for the identity politics.
— Wolf 🇺🇸🐺 (@ThePatriotWolf) May 17, 2023
What changes, be specific
— Tom Hennessy (@Tomhennessey69) May 17, 2023
A memo was sent out
— Chris (@DoYaKnowWilma) May 17, 2023
Linkedin not changed, but instagram is deleted. Can't celebrate until I see a pink slip. pic.twitter.com/nKmVqdcxge
— Robert Kelley (@RobertDKelley) May 17, 2023
Was the person running the account that started lecturing everybody fired? I'm curious by what you mean when you say changes were made.
— Adam Lowisz (@AdamLowisz) May 17, 2023
You didn’t use enough words for me to
comprehend this. 😂😉— Mike Marauder (@MikeMarauder162) May 17, 2023
Wow. You know what? I accept this. Good. I won't Bud Light you. Refreshing to see a company NOT immediately double down on stupidity.
— LegalLatino (@LegalLatino2022) May 17, 2023
Ah, now we can get back to the old ways, where you say "you suck and we hate you" over a sneer instead of blubbering it through the tears.
Nice to have things back to normal.
— Rusty (@LieutenantRusty) May 17, 2023
We, too, would like to know what “changes” were made. We can’t help but be curious.
***
Related:
Molson Coors is doing what they can to make sure diversity, equity, and inclusion are always on tap https://t.co/HoQRDzg2rm
— Twitchy Team (@TwitchyTeam) May 17, 2023
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