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Molson Coors says there was nothing 'remotely controversial' in its Miller Lite ad

As Twitchy reported earlier, it looked as though Miller Lite was trying to one-up Bud Light and its woke team-up with Dylan Mulvaney, but it turns out the commercial making the rounds of social media predated Bud Light’s misstep slightly. In case you missed it earlier, here’s the spot:

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Just as Bud Light’s VP of marketing dismissed its previous ad campaigns as “fratty,” Miller Lite took its cut-outs of women in bikinis and made them into compost.

The Daily Caller’s Henry Rodgers decided to look into social media posts by Miller Lite’s chief of marketing to see what direction she was taking the brand.

Rogers writes:

Sofia Colucci, the Chief Marketing Officer of Molson Coors Beverage, which owns Miller Lite, has a past of supporting liberal causes such as gun control, protests for George Floyd, illegal immigration and the COVID-19 vaccine, social media posts reviewed by the Daily Caller found.

Colucci has deleted many of the posts, however, the Caller took screenshots of her posts before they were deleted. Colucci donated and shared a fundraiser on her Facebook page that goes to reuniting migrants with their immigrant families. She also shared another page regarding the Las Vegas Shooting, saying members of Congress who received donations from the NRA need to meet with the victims and implement stricter gun laws.

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All right, that’s not too damning (or surprising). However, Molson Coors sent a statement to The Daily Caller standing behind the ad 100 percent. “The video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer,” the statement reads. “Neither of these things should be remotely controversial ….”

They hope beer drinkers can appreciate the “humor” of this video. Seemed pretty humorless to us.

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How about this: Try running an ad about the beer and not worm poop.

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