As Twitchy reported earlier, it looked as though Miller Lite was trying to one-up Bud Light and its woke team-up with Dylan Mulvaney, but it turns out the commercial making the rounds of social media predated Bud Light’s misstep slightly. In case you missed it earlier, here’s the spot:
It seems Miller Lite doesn’t understand their audience either. pic.twitter.com/TXGoEPYzbw
— Mythinformed (@MythinformedMKE) May 15, 2023
Just as Bud Light’s VP of marketing dismissed its previous ad campaigns as “fratty,” Miller Lite took its cut-outs of women in bikinis and made them into compost.
The Daily Caller’s Henry Rodgers decided to look into social media posts by Miller Lite’s chief of marketing to see what direction she was taking the brand.
NEW: Miller Lite’s Chief Of Marketing Has Spent Years Flopping From One Liberal Cause To Another
I went through her Facebook and found some interesting stuff. @MillerLite responded to our inquiry.
Read all about it here first for @DailyCaller: https://t.co/SfkGXkgwNf
— Henry Rodgers (@henryrodgersdc) May 15, 2023
Rogers writes:
Sofia Colucci, the Chief Marketing Officer of Molson Coors Beverage, which owns Miller Lite, has a past of supporting liberal causes such as gun control, protests for George Floyd, illegal immigration and the COVID-19 vaccine, social media posts reviewed by the Daily Caller found.
…
Colucci has deleted many of the posts, however, the Caller took screenshots of her posts before they were deleted. Colucci donated and shared a fundraiser on her Facebook page that goes to reuniting migrants with their immigrant families. She also shared another page regarding the Las Vegas Shooting, saying members of Congress who received donations from the NRA need to meet with the victims and implement stricter gun laws.
Sofia Colucci has since deleted a number of these posts… She has declined to comment on them. More in the link above. @DailyCaller
— Henry Rodgers (@henryrodgersdc) May 15, 2023
All right, that’s not too damning (or surprising). However, Molson Coors sent a statement to The Daily Caller standing behind the ad 100 percent. “The video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer,” the statement reads. “Neither of these things should be remotely controversial ….”
Molson Coors response to @DailyCaller here: pic.twitter.com/V9Bi1KVMPw
— Henry Rodgers (@henryrodgersdc) May 15, 2023
They hope beer drinkers can appreciate the “humor” of this video. Seemed pretty humorless to us.
😂🤣😂🤣😂🤣😂🤣🤡
— Jeff Vaughan (@Jeffrey28836487) May 15, 2023
Large companies will continue to have these problems as they continue to hire people for every other reason than hiring the most qualified person.
— Kevin White ☀️ (@KevinWhitePHX) May 15, 2023
Welcome to a world with a CEI Score.
— OG DOCoyle 🇺🇸 (@DougCoyle59) May 15, 2023
Those of us from blue cities are used to this being the norm. It's everywhere. So many have only one side of these issues, and schools, media, and corporations are to blame.
— Coleen Faith (@Shimmering777) May 15, 2023
This is why we need to do our best to steer away from giant corporations, no matter what they sell or do. In conjunction with leftist universities, they are destroying society with woke joke policies.
— CharlesBrodeur7 (@CBrodeur7) May 15, 2023
Over educated idiots running these companies.
— Tommy K (@Tommy1995K) May 15, 2023
Yuengling will never let you down. And it’s better anyway.
— Ray Epps, “Just Some Poor Schmuck” (@ludichrisone) May 15, 2023
A profile for the modern executive.
— John Keezer (@Keeznuuts) May 15, 2023
Those companies would do well to understand who they put in charge of marketing. Unless of course they don't mind losing a few billion.
— Leo Rosenstein (@RosensteinLeo) May 15, 2023
“Back in March”.
They are really going to gaslight us that 6 weeks was a long time ago?
Are they run by 2 year olds?
— WhiskeySilverball (@WhiskeySlvrBall) May 15, 2023
How about this: Try running an ad about the beer and not worm poop.
***
Related:
Miller Lite asks Bud to hold their beer and wades into woke waters with ad hyping their ‘s**t’ product https://t.co/hN3EitwL32
— Twitchy Team (@TwitchyTeam) May 15, 2023
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