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'You could die': Airline's seat belt analogy celebrating Pride Week doesn't quite click

Amsterdam’s Pride Week celebration just wrapped up Sunday, but Royal Dutch Airlines made sure to lend its support with a #PrideAmsterdam tweet that, to a lot of people, seemed pretty clever for about a second and a half until reality set in.

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https://twitter.com/KLM/status/893754468268998656

Well, almost brilliant. The execution was great, but the real problems began at the conception stage (no pun intended).

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https://twitter.com/nontwtingsteve/status/894646394052640773

https://twitter.com/tharpey/status/894674204091498496

https://twitter.com/LorenSethC/status/894649996934430722

https://twitter.com/ReformedintheQT/status/894622242176475137

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https://twitter.com/EL_Pownd/status/894645725954539520

https://twitter.com/RachMayo4/status/894651160501469186

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