'Lamest marketing campaign ever': Spotify offers to 'Canadify' music for US election refugees

Times must be tough. We remember when practically every celebrity was promising very vocally to move to France if George W. Bush were reelected. (He was; they didn’t.) This year, though, Canada is the destination of choice for Lena Dunham and others who are vowing to flee the country if their candidate is sent packing.

Spotify, the streaming music service that originated in Sweden before spreading worldwide, is trying to tap into America’s political angst with its new site, choosingcanada.com, that offers to “Canadify” users’ playlists. Sure, it’s just a marketing gimmick, but it’s the Lena Dunham of marketing gimmicks.

Before you relocate up north, try this new tool to help you Canadify your music taste. https://t.co/iBbxxf85iO pic.twitter.com/6W6cTBPNXm

— Spotify (@Spotify) April 22, 2016

https://twitter.com/mortkrats/status/724631019580694528

The site even draws from a (nonpartisan) selection of tweets to show the dilemma Americans are facing.

I really like Canada, (one case not so much) but this is the lamest marketing campaign ever. https://t.co/DiZsRzAEw6

— Brian Tracey (@brian_tracey) April 28, 2016

https://twitter.com/Khoala_Bare/status/724661040596811776

https://twitter.com/jswymeler/status/724796505429839872

https://twitter.com/nicholasr11/status/724752719383281664

So, how well does the “Canadify” function work?

https://twitter.com/Kithop/status/725163141525475329